- By Zoë Greening, 13 HRM, Nova Scotia Have you ever seen an advertisement that caught your eye only because it stimulated your hormones? What is becoming more and more popular among ads is using the technique of sex appeal to their advantage to sell their products But is the product really what they're selling?
Have you ever stopped and wondered what really influences your decision on whether or not to buy the product being advertised? If you see an attractive woman doing a commercial on a certain brand of shampoo, the advertiser is using sex appeal by showing an image of the women nude with water running all over her body and shampoo in her hair. Now it's time for you to run to the drug store and buy shampoo because you recently ran out. As you walk through the aisle in the drugstore, your gaze pauses on that same certain brand of shampoo. Automatically your brain connects that image of the beautiful lady in the commercial and the shampoo. That is when your impulse to buy the product sets in, because you have been shown if you use this product you might look and feel like that woman in the commercial. If you don't use this product, you won’t be cool, you won’t be pretty. In this modern day society, this new generation is being sold a fake image, being told what you have to look like to be beautiful. Those people in the ads are selling their bodies more than their products. The next time you see an ad remember this: most ads use cool props, music, sex appeal and, yes, even dreamy waterfalls… but for the most part, it is all Lights, Camera and Action! My solution: You are the real deal. Don’t let what you see in ads change your decision or try and tell you how to look and feel. You are already beautiful… Enjoy being your own person! |
